It's important to think of your website as your most valuable employee - because it is! Your website should constantly be working and answering questions for potential clients without you having to lift a finger. As a business owner, it's your job to know your target audience so well that you know what they're thinking, you know what questions they will have before they ask them. And your website is the place where all the answers go. #1 - Your website should be attracting an
Sign #1: You no longer feel connected with your branding. Your brand is a direct representation of you! It should feel like you. Are you minimalist? Colorful? Bubbly? Retro? Whatever your style, it should be reflected in your business—from font pairings and colors to graphics and touchpoints. If your branding no longer feels like an extension of you, it’s probably time for a rebrand. Remember - if your brand doesn't excite you, it won't excite your audience! Sign #2: You wan
