The top 3 things your website should be doing while you sleep - from a website designer for small business owners.

It's important to think of your website as your most valuable employee - because it is! Your website should constantly be working and answering questions for potential clients without you having to lift a finger. As a business owner, it's your job to know your target audience so well that you know what they're thinking, you know what questions they will have before they ask them. And your website is the place where all the answers go.

#1 - Your website should be attracting and pre-qualifying the right clients

Your website should speak directly to your ideal client so they can quickly see who you serve, what you do, and why it matters.

This could look like:

• Clear positioning and messaging above the fold

• Clear path for who you're for and who you're not

• Social proof to build trust fast

• Talking directly to your ideal client and to nobody else

#2 - Your website should be turning curiosity into action

A good website guides people toward their next step. When you're creating your website it's important to keep in mind what action you want your viewers to be taking, and it's your job to guide them towards that action.

This could be:

• Booking a call

• Downloading a lead magnet

• Browsing your services

• Subscribing to your newsletter

• Following you on Instagram

  
  

If someone lands on your site and leaves without taking action, that's a missed opportunity.

#3 - Your website should be selling for you when you're not working!!

Your website should remove friction and answer the mental objections potential clients have so they feel confident moving forward without needing a sales call. As a service-based business this will likely be the main goal of your website. You want to have such strong copy and such strategic website design that your site viewers are compelled to inquire or purchase right then and them.

This would mean including:

• What you do and why it works

• What it costs or how pricing works

• What they get and how it benefits them

• Real examples and outcomes

• Testimonials and proof

  
  

When this is done right your website acts as your salesperson that works 24/7 without you being present.

Your website is the key to living that freedom-filled life you have planned for yourself. If you'd rather be jet-setting around the world or spending more intentional time with your loved ones, a strong, strategic website that works for you is what you're missing.

Moral of the story: your website is vital to the success of your business and should be throughly planned out and designed in a way that guides viewers to action. Don't be scared to invest in your website!! Your business depends on it!

And this website designer would love to be the one to make your dream site for you! Click here to learn more.